PURE was born as an escape from today's fast paced, urban lifestyle.  It is an untainted space of tranquility and joy where a variety of elements come together, harmoniously, in jewelry created from the truest of nature's gifts.

Cristina Betancur was born in Medellín, Colombia and is a professional Industrial Designer.  In 2006 she resolved to follow a dream and moved to New York City where she studied Jewelry at the famed FIT, Fashion Institute of Technology. Since then, Pure has been her escape, her world, her essence; welcome.